A trading house that behaves like a technical partner.
Infinity EXIM Merchants Pvt Ltd was set up in 2014 in Surat, Gujarat — close enough to the coating lines to walk the floor, far enough into the export lanes to know what goes wrong at the other end.
Buyers were being sold adjectives.
When our founders were on the buying side, the recurring frustration was never price. It was that “premium soft-touch PU” told you nothing. No thickness range, no abrasion figure, no cold-crack temperature, no statement of what was in the coating. You ordered, you waited six weeks, and you found out.
So we built the company backwards from the specification sheet. Every article we publish carries the numbers a technologist would ask for. Every shipment carries the certificates a compliance officer would demand. Nothing is withheld to be revealed later in the negotiation.
That is the whole proposition. It is unglamorous, and it is why buyers stay.
What sits behind an Infinity order
We are not a coating mill and we do not pretend to be. We are the technical and commercial layer between you and a vetted set of them — which is precisely the layer most buyers are missing.
Nine partner coating lines
Audited annually on chemistry, effluent handling and labour practice. Water-based, solvent, release-paper transfer and calendered PVC capability across the group.
In-house physical testing
Martindale abrasion, tensile and tear, cold flex, hydrolysis ageing, rub fastness and adhesion run on our own equipment before a roll is cleared for dispatch.
Colour lab and development desk
Lab dips against Pantone TCX/TPG or a physical swatch, spectrophotometer verified, with approved standards retained on file for the life of the account.
Export documentation in-house
Invoice, packing list, certificate of origin, bill of lading, GRS transaction certificates and test reports — prepared by our own team, not outsourced to a CHA who has never seen the goods.
Consolidation and warehousing
Mixed-article containers consolidated at our Surat facility, four-point inspected and re-rolled to your required roll length before stuffing.
Freight on lanes we know
Contracted rates ex Nhava Sheva, Mundra and Hazira. Air freight for sampling and urgent top-ups. DDP available on established European and North American lanes.
How the company grew
Founded in Surat
Started as a two-person desk brokering PU upholstery fabric into the Gulf. First container shipped to Dubai in month four.
First European accounts
REACH documentation capability built in-house after losing a German order over a missing SVHC statement. That loss shaped the company.
Testing lab commissioned
Martindale, tensile and cold-flex equipment installed. Stopped relying on mill-supplied figures we could not independently verify.
Vegan and bio-based range
Cactus, apple and corn-derived constructions added as brands began writing bio-content into their sourcing policies.
GRS chain-of-custody
Certification secured so recycled-content claims could be substantiated with transaction certificates rather than assurances.
38 countries, 140+ active buyers
Still deliberately mid-sized. Every account has a named executive, and the directors still read the enquiry queue.
Lanes we already know
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